Creating a demand for something you can’t deliver will hurt your brand reputation and your bottom line.
You grow your company by putting proven performers where you need them most. If you don’t have them, hire them.
Founders pursuing their romantic startup vision often need a dispassionate pro to keep things real.
Honestly, there’s argument for both.
Focus is the only solution when your company’s future gets fuzzy.
What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
Documenting your business processes as you go is mission critical from day one.
Make additional investments in your product and companyto prevent a slow death of your business.